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Power Law company profile

Picnic

Transportation · Amsterdam-Duivendrecht, Netherlands · Founded 2015 Unicorn

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Valuation
$2.5–5B
Latest valuation · 2026
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Revenue
$1–5B
Latest reported FY
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Headcount
5–10k
Current team size
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Online supermarket, that delivers groceries for the lowest price to people’s home, without delivery costs

Investors

6 investors on Picnic's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 6 investors entered at this stage
Bill & Melinda Gates Foundation
NPM Capital
De Hoge Dennen Capital
Edeka
Hoyberg
Finci

Global footprint

Where Picnic has talent and traffic

AI talent share
0.8% of workforce is AI talent
(45 of 5,491 staff)
Core AI80.15%
Other AI370.67%
Non-AI workforce5,44699.18%
Workforce by country
39 countries with
team presence
🇳🇱 Netherlands72.5%
🇩🇪 Germany19.8%
🇫🇷 France5.8%
🇮🇹 Italy0.2%
🇬🇧 United Kingdom0.2%
Top 5 of 39 shown
Web traffic by country
1.8M monthly visits
across markets
🇳🇱 Netherlands49.9%
🇩🇪 Germany32.3%
🇫🇷 France9%
🇵🇰 Pakistan2.3%
🇮🇳 India1.1%
Top 5 markets shown

Sentiment on X

What X is saying about Picnic

An AI-synthesized read of the highest-engagement posts about Picnic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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