Power Law company profile

Picnic

Transportation · Amsterdam-Duivendrecht, Netherlands · Founded 2015 Unicorn

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Valuation

$2.5–5B

Latest valuation · 2026

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Revenue

$1–5B

Latest reported FY

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Headcount

5–10k

Current team size

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Featured in Unicorn$1B+ valuation tier · Power Law dataset 2026 $10B+ revenueThoroughbred · Power Law outcome

Online supermarket, that delivers groceries for the lowest price to people’s home, without delivery costs

Investors

6 investors on Picnic's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series B+ 6 investors entered at this stage

Bill & Melinda Gates Foundation

NPM Capital

De Hoge Dennen Capital

Edeka

Hoyberg

Finci

Global footprint

Where Picnic has talent and traffic

AI talent share

0.8% of workforce is AI talent
(45 of 5,491 staff)

Core AI80.15%

Other AI370.67%

Non-AI workforce5,44699.18%

Workforce by country

39 countries with
team presence

🇳🇱 Netherlands72.5%

🇩🇪 Germany19.8%

🇫🇷 France5.8%

🇮🇹 Italy0.2%

🇬🇧 United Kingdom0.2%

Top 5 of 39 shown

Web traffic by country

1.8M monthly visits
across markets

🇳🇱 Netherlands49.9%

🇩🇪 Germany32.3%

🇫🇷 France9%

🇵🇰 Pakistan2.3%

🇮🇳 India1.1%

Top 5 markets shown

Sentiment on X

What X is saying about Picnic

An AI-synthesized read of the highest-engagement posts about Picnic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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