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Mammaly

eCommerce & Marketplaces · Berlin, Germany · Founded 2020

Pet health startup that develops a range of snacks specifically targeting and helping reduce the severity of aging dog issues MoreLess

Mammaly is a direct-to-consumer company that produces and sells snacks and supplements for dogs. The company primarily operates in the German-speaking market, serving dog owners in Germany, Austria, and Switzerland.

Mammaly's business model is centered around its online shop, where customers can purchase a range of products designed to address various health and wellbeing needs of dogs. The product portfolio includes functional snacks and supplements for dental care, coat and skin health, joint support, and digestive health. The company emphasizes the use of natural ingredients and the scientific basis of its products, which are developed in collaboration with veterinarians and animal nutrition experts.

Mammaly's marketing and sales are focused on digital channels, leveraging social media and online advertising to reach its target audience. The company also offers a subscription service, providing customers with regular deliveries of its products. This subscription model helps to build a recurring revenue stream and foster customer loyalty.

Keywords: pet supplements, dog snacks, direct-to-consumer, e-commerce, animal nutrition, pet wellness, veterinary-developed, natural ingredients, subscription service, DACH market

Company overview

Mammaly company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Berlin, Germany
Employees
64
Open positions
20
Dealroom signal
78.0
client focusb2csub industryInnovative Foodbusiness modelManufacturingbusiness modelMarketplace & ecommercesectorDirect-to-ConsumersectorPetssectorB CorpsectorPet Foodsectorstart2 groupsectorGerman AcceleratorindustryFood

Valuation & funding

Mammaly funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Sep 2023 $15M $62M Five Seasons Ventures · IRIS Ventures
SEEDEquity / VC Dec 2021 $3.3M $13M Five Seasons Ventures
Showing 2 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.4M 0% 64
2025 $4.4M 0% 60
2024 $4.4M 0% 51
2023 $4.4M 53
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Mammaly website traffic

Latest recorded traffic for Mammaly is 150K monthly website visits, down 6.3% over the last three months. Mammaly's team grew 6.7% over the past year.

Latest monthly visits150K 3-month web change-6.3% 1-year team growth+6.7%
Monthly website visits47 observations · Jan 2022–Jul 2026
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Comparisons

Mammaly compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Mammaly's talent

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Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Mammaly's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Five Seasons Ventures
Series A 1 investor entered at this stage
IRIS Ventures
Other known 6 additional known investors
Caesar Business Angels
Caesar Ventures
DTC Ventures
Georg Bader
Gerald Schoenbucher
German Accelerator

Global footprint

Where Mammaly has talent and traffic

Workforce by country
5 countries with
team presence
🇩🇪 Germany92.7%
🇺🇦 Ukraine1.8%
🇫🇷 France1.8%
🇦🇹 Austria1.8%
🇪🇸 Spain1.8%
5 countries shown

In the news

Latest news about Mammaly

Recent press, funding announcements, and product moves mentioning Mammaly — open to read from the original sources.

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Market sentiment

What the market is saying about Mammaly

An AI-synthesized read of the highest-engagement posts about Mammaly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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