Different Dog

Different Dog is a direct-to-consumer pet food company specializing in hand-cooked, fresh meals for dogs delivered through a personalized subscription service. Founded in 2016 by Alexandra and Charlie Thurstan, the company was born from their experience with their own dog, Crumble, who suffered from health issues related to conventional pet food. This personal journey led them to create a service that provides dogs with balanced and complete meals made from fresh, natural ingredients.

The business operates on a subscription model where customers receive regular deliveries of frozen, cooked dog food. The meals are formulated by the company's nutritionist and veterinarians to ensure they meet the nutritional needs of dogs of all ages and breeds. Key features of the service include personalized plans based on a dog's specific needs, such as age, weight, and activity level. The food is gently cooked to preserve nutrients and is made with human-grade ingredients sourced from British farms. The company emphasizes sustainability through its use of compostable and recyclable packaging and has achieved B Corp certification.

Different Dog serves dog owners across the UK who are seeking healthier alternatives to traditional processed pet food. The company has received multiple accolades, including the 'Online Pet Retailer of the Year' at the Pet Industry Federation (PIF) Awards in 2023. Founder Alexandra Thurstan's background is in brand management, which she has leveraged to build the Different Dog brand.

Keywords: fresh dog food, subscription service, pet food delivery, direct-to-consumer, canine nutrition, human-grade ingredients, personalized pet food, dog health, sustainable pet products, B Corp