L
Lace
Marketing · Mountain View, United States
AI-powered call center automation for HVAC and plumbing, enhancing CSR performance and boosting booking rates MoreLess
Lace.ai specializes in AI-powered call center automation technology tailored for HVAC and plumbing businesses. The platform focuses on transforming customer service representatives (CSRs) into high performers by providing actionable feedback based on real calls and best practices. By eliminating the need for manual call reviews, Lace.ai enables managers and coaches to identify and address persistent challenges faced by CSRs, offering targeted training to improve performance. The service is designed to increase booking rates and drive revenue by providing visibility into service calls, identifying trends, and making informed business decisions. Lace.ai operates within the home services market, serving HVAC and plumbing service providers across various regional markets in the US. The business model revolves around empowering these providers with tools and resources to grow, ultimately aiming to become the most reputable home services provider in every market. Lace.ai generates revenue by offering its automation solutions to businesses seeking to streamline their call handling processes and improve CSR performance. The platform has demonstrated significant results, such as a 23% increase in qualified booking rates and substantial cost savings in quality assurance. Keywords: AI, call center, automation, HVAC, plumbing, CSR, booking rates, feedback, revenue, training.
Company overview
Lace company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- —
- Headquarters
- Mountain View, United States
- Employees
- 75
- Open positions
- 1
- Dealroom signal
- 0.0
Valuation & funding
Lace funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2025 | $19M | $76M | Marcin Zukowski · Bek Ventures · Hristo Borisov · Canvas Ventures | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 75 |
| 2025 | 28 |
Growth signals
Lace website traffic
Latest recorded traffic for Lace is 27K monthly website visits, up 196.7% over the last three months. Lace's team grew 167.9% over the past year.
Hiring
Open positions at Lace
Current openings linked to this company in Dealroom.
Comparisons
Lace compared with similar companies
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Talent graph
Lace's talent
Source: Dealroom Talent Intelligence.
Investors
7 investors on Lace's cap table
Sourced from Dealroom's funding and investor records.







Global footprint
Where Lace has talent and traffic
team presence
In the news
Latest news about Lace
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Market sentiment
What the market is saying about Lace
An AI-synthesized read of the highest-engagement posts about Lace on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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