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IgnitionOne
IgnitionOne’s leading Customer Intelligence platform empowers marketers to find and engage their most valuable customers across channels using a data-driven approach
About IgnitionOne
IgnitionOne was a digital marketing technology company founded in 2004 by Will Margiloff, a serial entrepreneur with experience in internet marketing dating back to 1995. The company, formerly known as Exact Search, Inc. and Searchignite, Inc., established itself by offering a cloud-based digital marketing suite. This platform provided marketers with tools to manage and optimize digital media campaigns across search, display, social, and mobile channels.
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The company's core offering was a customer intelligence platform that enabled marketers to centralize and analyze data from multiple sources. A key feature was its proprietary Engagement Scoring Algorithm, which assessed user value to automate the delivery of targeted messages. This allowed brands to personalize customer experiences and understand cross-channel attribution, with the goal of turning browsers into buyers. The platform was designed to help businesses improve their digital marketing performance by providing insights into customer behavior and campaign effectiveness. IgnitionOne served a range of clients, from large brands like General Motors and Fiat to advertising agencies.
Over the years, IgnitionOne expanded its capabilities through strategic acquisitions. The business model focused on providing its technology and services to help clients increase their return on investment from marketing efforts. However, the company faced significant financial difficulties. In 2019, after failing to secure a line of credit, IgnitionOne was liquidated, selling its assets to companies including Zeta Global and Publicis Groupe.
At a glance
- Status
- Acquired
- Founded
- 2004
- Headquarters
- New York City, United States
- Employees
- 45
- Open positions
- None listed
- Dealroom signal
- 35.4/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Adtech, CRM & Sales
- Sector
- Marketing, Adtech, SaaS, Social, Advertising, Luxury, Search Engine, Personalisation, Investing, Platform
- Business model
- SaaS
- Investment activity
- 2 companies, latest Aug 2014
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning IgnitionOne.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2019 | $0 | — | Zeta Global | — |
| DEBTDebt | Feb 2019 | $5M | — | Undisclosed | — |
Growth signals
Latest recorded traffic for IgnitionOne is 1.1K monthly website visits, up 816.7% over the last three months. IgnitionOne's team declined 16.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Human DemandNorwalk, United StatesDemand side platform (dsp) and data management platform (dmp) company providing mobile audience solutions to advertisers
$3.6Mvaluation
KnoticeAkron, United StatesDirect Digital Marketing Targeted Email, Mobile, Web Marketing Knotice
$2Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
ABS Capital Partners
RBC Capital Markets
Softbank Capital
Series B and later1 investor entered at this stage
Horizon Technology Finance Corporation
Other known investors1 additional known investor
Zeta Global
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about IgnitionOne on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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