M
MNTN
Marketing · Los Angeles, United States · Founded 2009
The first self-serve platform to launch retargeting, prospecting, and branding campaigns through every channel including Connected TV MoreLess
SteelHouse, now known as MNTN, is a cutting-edge advertising technology company that operates in the digital marketing space. The company's primary product, Performance TV, is a software that optimizes television advertising to drive performance for brands. The software is designed to work hard, with the company boasting about 651,000 optimizations a day. This means that the software is constantly adjusting and improving the ads it runs to ensure they are as effective as possible.
MNTN serves a broad range of clients, including advertisers and partners who are looking to maximize their return on ad spend. The company has recently been recognized by Fast Company as the "Next Big Thing in Tech," indicating its growing influence in the advertising technology market.
MNTN's business model revolves around its Performance TV software. The company makes money by charging clients for using its software to run and optimize their television advertising campaigns. The more successful the campaign, the more valuable the software becomes to the client, creating a win-win situation for both parties.
Recently, MNTN has become an official partner of the BWT Alpine F1 Team, a partnership that will likely increase its visibility and reputation in the market. This partnership demonstrates the company's commitment to showing the world how quickly brands can start driving serious performance with Connected TV campaigns.
In summary, MNTN is a rising star in the advertising technology market, providing innovative software solutions that help brands optimize their television advertising campaigns.
Keywords: Advertising Technology, Performance TV, Optimization, Digital Marketing, Return on Ad Spend, Fast Company, Next Big Thing in Tech, BWT Alpine F1 Team, Connected TV Campaigns, MNTN.
Company overview
MNTN company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2009
- Headquarters
- Los Angeles, United States
- Employees
- 839
- Open positions
- None listed
- Dealroom signal
- 50.0
- Investment activity
- 1 companies · latest Jan 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
MNTN funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| IPOOther financing | May 2025 | $0 | — | Undisclosed | ↗ |
| SERIES DOther financing | Feb 2022 | $119M | $476M | Mercato Partners · Baroda Ventures · Greycroft Partners · Qualcomm Ventures | ↗ |
| CONVERTIBLEOther financing | May 2017 | $0 | — | Greycroft Partners | — |
| LATE VCOther financing | Dec 2015 | $49M | $196M | Qualcomm Ventures · Silicon Valley Bank · SV Angel · Greycroft Partners | — |
| CONVERTIBLEOther financing | May 2015 | $0 | — | Qualcomm Ventures | — |
| FundingOther financing | Jul 2012 | SV Angel · Qualcomm Ventures · Daher Capital · Greycroft Partners | — | ||
| SERIES BOther financing | Dec 2011 | Undisclosed | — | ||
| SEEDOther financing | Mar 2010 | SV Angel · Baroda Ventures | — | ||
| EARLY VCOther financing | Oct 2009 | Silicon Valley Bank · Qualcomm Ventures · Mercato Partners · Staley Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $352M | +21.3% | 836 |
| 2025 | $290M | +28.4% | 824 |
| 2024 | $226M | 0% | 663 |
| 2023 | $226M | 0% | 569 |
| 2022 | $226M | 0% | 454 |
| 2021 | $226M | 0% | 277 |
| 2020 | $226M | — | 153 |
Growth signals
MNTN website traffic
Latest recorded traffic for MNTN is 250 monthly website visits, up 47.1% over the last three months. MNTN's team grew 1.8% over the past year.
Comparisons
MNTN compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
MNTN investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
MNTN's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where MNTN has talent and traffic
team presence
In the news
Latest news about MNTN
Recent press, funding announcements, and product moves mentioning MNTN — open to read from the original sources.
Market sentiment
What the market is saying about MNTN
An AI-synthesized read of the highest-engagement posts about MNTN on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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