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HookLogic
Marketing · New York City, United States · Founded 2004
Ecommerce performance marketing solutions MoreLess
HookLogic, now part of Criteo, specializes in performance marketing solutions that drive sales and conversions for e-commerce and retail brands. Operating in the digital advertising market, HookLogic serves clients ranging from small online retailers to large multinational e-commerce platforms. The business model is based on a pay-per-click (PPC) system, where advertisers pay for each click on their ads, ensuring cost-effective and measurable marketing campaigns. Revenue is generated through these PPC fees, making it a scalable and profitable model. HookLogic's platform integrates seamlessly with retailers' websites, providing targeted advertising placements that enhance product visibility and drive consumer engagement. The company leverages data analytics to optimize ad performance and deliver high ROI for its clients.
Keywords: performance marketing, e-commerce, retail brands, digital advertising, pay-per-click, targeted advertising, product visibility, consumer engagement, data analytics, high ROI.
Company overview
HookLogic company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2004
- Headquarters
- New York City, United States
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 76.3
Valuation & funding
HookLogic funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2016 | $250M | $250M | CRITEO | ↗ |
| Other✓Other financing | Apr 2016 | $0 | — | Undisclosed | — |
| SERIES C✓Equity / VC | Sep 2015 | $16M | $62M | Mousse Partners · Intel Capital · Bain Capital Ventures · Fung Capital USA | — |
| SERIES B✓Equity / VC | Sep 2013 | $14M | $56M | Intel Capital · Michael Barrett · Bain Capital Ventures | — |
| SERIES A✓Equity / VC | Sep 2011 | $9.5M | $38M | Bain Capital Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $117M | 0% | 12 |
| 2025 | $117M | 0% | 11 |
| 2024 | $117M | 0% | 11 |
| 2023 | $117M | 0% | 11 |
| 2022 | $117M | 0% | 11 |
| 2021 | $117M | 0% | 13 |
| 2020 | $117M | — | 17 |
Growth signals
HookLogic website traffic
Latest recorded traffic for HookLogic is 30 monthly website visits, down 50% over the last three months. HookLogic's team grew 9.1% over the past year.
Comparisons
HookLogic compared with similar companies
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Talent graph
HookLogic's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where HookLogic has talent and traffic
team presence
In the news
Latest news about HookLogic
Recent press, funding announcements, and product moves mentioning HookLogic — open to read from the original sources.
Market sentiment
What the market is saying about HookLogic
An AI-synthesized read of the highest-engagement posts about HookLogic on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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