F
FitOn
Workout together from anywhere
About FitOn
FitOn is a leading digital wellness platform designed to help users achieve their fitness and wellness goals through a variety of on-demand services. The company operates in the health and wellness market, targeting individuals looking to improve their physical fitness, mental well-being, and nutritional habits. FitOn's core offerings include a wide range of fitness classes such as cardio, yoga, strength training, pilates, and toning, all accessible through its app. Additionally, the platform provides personalized meal plans and over 500 exclusive recipes to promote healthier eating habits. Users can also benefit from guided meditations and mindfulness exercises to reduce stress and enhance mental clarity.
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FitOn's business model is primarily subscription-based, offering both free and premium membership options. The free tier provides access to a selection of workouts and features, while the premium membership unlocks unlimited access to all content, including exclusive classes and advanced meal planning tools. The company generates revenue through these subscription fees, as well as potential partnerships and sponsorships with fitness and wellness brands.
FitOn serves a diverse clientele, ranging from fitness enthusiasts to individuals seeking to improve their overall health and well-being. The platform's unique social features allow users to connect with friends, participate in challenges, and share their progress, making the fitness journey more engaging and motivating.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Los Angeles, United States
- Employees
- 100
- Open positions
- None listed
- Dealroom signal
- 62.8/100
- Industry
- Wellness Beauty, Sports
- Sector
- Wellness Beauty, App, Health Care, Personal Health, Wellness
- Client focus
- b2c
- Investment activity
- 1 company, latest Feb 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning FitOn.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Mar 2024 | $3.5M | $200M | Undisclosed | ↗ |
| SERIES COther financing | Feb 2022 | $40M | $160M | Maverick Ventures · Delta-v Capital · Accel · Second Avenue Partners | ↗ |
Growth signals
Latest recorded traffic for FitOn is 330K monthly website visits, down 2.9% over the last three months. FitOn's team declined 7.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A5 investors entered at this stage
Titanium Ventures
Second Avenue Partners
CrossCut Ventures
Delta-v Capital
Maverick Ventures
Series B and later2 investors entered at this stage
MANTIS- UVUTA Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FitOn on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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