Emmy

Emmy operates as a prominent electric moped sharing service in Germany, with a substantial presence in cities like Berlin, Hamburg, and Munich. The company was established in 2015, initially named eMio, by co-founders Alexander Meiritz, Valerian Seither, and Hauke Feldvoss. The founders, then recent university graduates in industrial engineering, conceived the idea as a practical urban mobility solution, analogous to car-sharing but focused on electric scooters with swappable batteries.

The business functions on a free-floating model, allowing users to locate and rent electric mopeds via a smartphone application. This model provides a flexible, pay-per-use service targeting urban commuters seeking efficient and environmentally friendly transport alternatives. Revenue is generated from the rental fees charged to its user base, which had grown to over 350,000 customers by late 2021. Emmy's service includes the provision of two helmets and disposable hygiene hoods with each scooter, and its team manages the logistics of battery swapping and maintenance, ensuring the fleet is consistently ready for use.

A significant milestone in the company's history was its acquisition by the Israeli multimodal mobility provider GoTo Global in October 2021. This strategic move was designed to integrate Emmy into GoTo's broader European network, which includes cars, e-scooters, and bicycles, all accessible through a single platform. Following the acquisition, the founding team remained to facilitate the integration and expansion. More recently, in early 2023, Emmy acquired the German operations of its Amsterdam-based competitor, felyx, further consolidating its market position.

Keywords: electric moped sharing, urban mobility, scooter rental, free-floating, shared mobility, emmy, GoTo Global, micromobility, last-mile transportation, electric vehicle sharing, German mobility market, Berlin startups, vehicle sharing app, sustainable transport, e-scooter fleet, Alexander Meiritz, Valerian Seither, Hauke Feldvoss, pay-per-use transport, mobility as a service