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AMP

Marketing · Singapore · Founded 2022

A suite of operational infrastructure and performance insight tools for eCommerce businesses to grow, increase average order value, and track key business metrics MoreLess

AMP, accessible via useamp.com, is a dynamic startup that offers a comprehensive suite of tools designed to optimize eCommerce operations. The company primarily serves eCommerce merchants, ranging from small businesses to rapidly growing brands. AMP operates in the eCommerce technology market, providing solutions that streamline shipping processes, enhance customer insights, and boost sales through strategic upselling.

AMP's business model revolves around a subscription-based service, where merchants pay for access to its platform. The platform includes features such as shipping rate management, order importation, customer detail handling, and shipping label printing. Additionally, AMP offers advanced analytics to track daily profits, customer lifetime value (CLTV), and perform cohort analysis. These insights help merchants make data-driven decisions to improve their business performance.

A key feature of AMP is its ability to increase the Average Order Value (AOV) for eCommerce brands. This is achieved through AMP Upsell, which allows merchants to add one-click post-purchase offers with smart triggers. By associating certain products with specific upsell items, merchants can effectively increase their sales per transaction.

AMP also provides exceptional customer support, ensuring that users can easily set up and utilize the platform. The company is committed to continuous innovation, regularly adding new features to enhance the user experience.

In summary, AMP helps eCommerce merchants scale their operations efficiently by providing tools for shipping management, performance tracking, and sales optimization. The platform's ease of use, combined with powerful insights and responsive support, makes it a valuable asset for any online retailer looking to grow their business.

Keywords: eCommerce, shipping management, analytics, upselling, CLTV, AOV, cohort analysis, customer support, subscription service, operational infrastructure.

Company overview

AMP company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2022
Headquarters
Singapore
Employees
54
Open positions
5
Dealroom signal
68.3
client focusb2bbusiness modelSaaSindustryMarketing

Valuation & funding

AMP funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Mar 2025 $13M $92M One Ventures · Openspace Ventures
SERIES AEquity / VC Sep 2023 $18M $74M Jungle Ventures · Openspace Ventures
Showing 2 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 54
2025 55
2024 46
2023 41
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

AMP website traffic

Latest recorded traffic for AMP is 90K monthly website visits, down 50% over the last three months. AMP's team declined 1.8% over the past year.

Latest monthly visits90K 3-month web change-50% 1-year team growth-1.8%
Monthly website visits35 observations · Sep 2023–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

AMP compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

3 investors on AMP's cap table

Sourced from Dealroom's funding and investor records.

Series A 3 investors entered at this stage
Jungle Ventures
Openspace Ventures
One Ventures

Global footprint

Where AMP has talent and traffic

Workforce by country
9 countries with
team presence
🇦🇺 Australia32.4%
🇸🇬 Singapore26.5%
🇳🇿 New Zealand11.8%
🇺🇸 United States8.8%
🇵🇭 Philippines5.9%
Top 5 of 9 shown

In the news

Latest news about AMP

Recent press, funding announcements, and product moves mentioning AMP — open to read from the original sources.

See all news

Market sentiment

What the market is saying about AMP

An AI-synthesized read of the highest-engagement posts about AMP on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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