About.me

The platform offers users a straightforward way to consolidate their various online identities and link to external sites and social media profiles. The core product is a visually-oriented splash page that functions as a digital business card, centralizing a person's online presence. This is targeted at professionals, creatives, and freelancers aiming to establish a clear digital footprint. The business generates revenue through a freemium model. A basic page and email signature are available for free, while paid subscriptions offer premium features. These premium tiers, branded as Standard and Pro, include options for connecting a custom domain, advanced customization, lead capture capabilities via Google Calendar integration, photo galleries, and the removal of About.me branding. The company also incorporates an AI Virtual Twin feature in its paid plans.

About.me's history includes a rapid acquisition by AOL in December 2010, merely days after its public launch, for a sum estimated to be in the tens of millions. This followed a beta period that attracted 400,000 sign-ups. However, the tenure with AOL was short-lived. In February 2013, Conrad led a buy-back, repurchasing majority control of the company from AOL and returning it to startup status. Conrad stated that being part of AOL did not offer significant advantages and did not align with AOL's focus on online content over social networking services. The company has since continued to operate independently. In February 2019, Broadly, a startup focused on small businesses, acquired About.me.