Génération Do It Yourself

Andy Yen: Proton is building the anti-Google, and Europe keeps sabotaging its own tech champions

Key points

Key takeaways from a Génération Do It Yourself interview with Andy Yen, founder and CEO of Proton (November 2026):

  • Proton as anti-Google: Proton builds Google-style services — email, calendar, docs, sheets, storage — but end-to-end encrypted, from Geneva, Switzerland, without what Yen calls the "creepy business model"; the company passed 100 million users with no venture capital on the cap table (crowdfunding, love money and EU grants only) and is profitable.
  • Privacy as insurance: "I have nothing to hide" misses the point: privacy protects you in case the definition of illegal changes — Yen cites Russia's 20-year shift on protests and warns the same trend can happen in the US.
  • Corporate surveillance is the bigger problem: Snowden showed government surveillance, but Yen argues Google, Apple, Microsoft and Meta already hold more data on you than the NSA; sending unencrypted email is "like sending letters without envelopes".
  • AI is an accelerant: AI massively accelerates surveillance capitalism with far more profiling power; Proton's Lumo chatbot ships a free "AI paper trail" tool that shows people what ChatGPT and Claude know about them.
  • Against chat control: Yen is alarmed that Brussels' chat-control proposal to break encryption and read all messages could advance in a Europe where half the population lived under police states a generation ago.
  • Europe's edge: Europeans should stop sabotaging their digital champions; without Silicon Valley's business model, a scalable enterprise can still grow — the critical thing is talent: "the first 10 people you bring into your company will determine whether you succeed or fail".
  • The Russia story: Russians came asking for server access in Russia; Proton refused and got banned — "people know how the story ended".

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