LoveFrom: Jony Ive’s Design Studio at the Intersection of Technology, Culture, and AI

LoveFromDealroom has a profile for this one. Try Dealroom → is a creative studio established in 2019 by Sir Jony IveDealroom has a profile for this one. Try Dealroom →, Apple’s former Chief Design Officer, together with designer Marc NewsonDealroom has a profile for this one. Try Dealroom →.

Based in San Francisco, LoveFrom brings together a multidisciplinary team of designers, engineers, and artists to work on projects that span technology, automotive design, luxury fashion, and digital services.

The studio is known for its low public profile and selective client list, which includes Apple, FerrariDealroom has a profile for this one. Try Dealroom →, MonclerDealroom has a profile for this one. Try Dealroom →, and Airbnb, with annual payments reportedly reaching up to $200 million. LoveFrom’s work ranges from designing Ferrari’s first electric vehicle interiors to reimagining outerwear for Moncler and developing digital experiences for Airbnb.

The studio’s philosophy is rooted in elevating everyday experiences through meticulous, thoughtful design, while also contributing to cultural and technological progress.

In 2025, LoveFrom’s role expanded significantly with its involvement in OpenAI’s $6.5 billion acquisition of IO, an AI hardware startup founded by Ive and several former Apple colleagues.

Through this deal, LoveFrom will lead creative and design direction for OpenAI’s new generation of AI hardware, aiming to shape how people interact with artificial intelligence in physical form.

While the IO team will join OpenAI, LoveFrom remains independent and continues to serve other clients and pursue its own projects.

Sources:
The New York Times
The New York Times
Forbes
Design Boom

J.V.