Ogram: On-Demand Staffing for the New Middle East

Ogram, a Dubai-based startup founded in 2016 by Shafiq KhartabilDealroom has a profile for this one. Try Dealroom → and Karim KouatlyDealroom has a profile for this one. Try Dealroom →, emerged from the founders' firsthand challenges in the hospitality industry, where they grappled with inflexible and costly staffing solutions. Their vision was to create a platform that connects businesses with vetted gig workers, offering a flexible and efficient staffing alternative. In 2019, former banker Karim BeyhumDealroom has a profile for this one. Try Dealroom → joined as a co-founder, bringing financial acumen to the team.

Ogram operates as a digital staffing marketplace, enabling businesses to book and manage staff on-demand. Its technology accelerates job matching, making it 160 times faster and 50% more reliable than traditional methods . The platform serves various sectors, including food and beverage, hospitality, retail, and logistics, providing roles such as baristas, waiters, drivers, and cleaners.

The startup's mission extends beyond business efficiency; it aims to empower workers by offering them control over their schedules and earnings, promoting a shift from rigid employment structures to flexible work arrangements . This approach resonates in the MENA region, where traditional employment models are evolving.


Ogram's growth trajectory includes a $870,000 pre-Series A funding round in 2020 led by Global Ventures , followed by a $3 million Series A round in 2022 with investments from Modus Capital, Aditum Investment Management, and Dtec Ventures . In 2025, the company secured an additional $3 million from Tanami Capital to support its expansion into Saudi Arabia's retail and hospitality sectors.

Ogram's innovative approach to staffing not only addresses immediate business needs but also contributes to the broader transformation of work in the region, positioning itself as a pioneer in the flexible workforce movement.

Sources: 

Ogram's Website

Entrepreneur Middle East

Startup MGZN

MENABytes