The Evolution of Ello Group: Consolidation, Leadership, and Rebranding

Ello GroupDealroom has a profile for this one. Try Dealroom →’s journey began in 2015 when Bridgepoint GroupDealroom has a profile for this one. Try Dealroom → acquired from DidixDealroom has a profile for this one. Try Dealroom → two of the UK’s leading restaurant discount clubs, tastecardDealroom has a profile for this one. Try Dealroom →, founded in 2005, and Gourmet SocietyDealroom has a profile for this one. Try Dealroom →, founded in 2003.

To consolidate these assets and drive further growth, Bridgepoint established The Dining Club Group, which soon acquired Hi-Life Diners ClubDealroom has a profile for this one. Try Dealroom → in 2016, strengthening its position in the UK dining discount market.

Matt TurnerDealroom has a profile for this one. Try Dealroom →, founder of tastecard, remained as Group CEO to steer the company’s strategy and product development. Under Turner’s leadership and with Bridgepoint’s backing, The Dining Club Group became a major player, amassing millions of members and partnering with a wide range of restaurants.

Responding to changing market trends and the growing demand for customer loyalty solutions, Turner led the company through a strategic transformation and rebrand, resulting in the launch of Ello Group in 2022.

This rebranding marked a shift from a focus on dining discounts to a broader offering in customer loyalty and engagement, including products such as tastecard, Gourmet Society, Hi-Life, MyGym, and Coffee Club.

Ello Group now works with brands to develop tailored loyalty programmes, leveraging technology and expertise to support customer acquisition and retention.

Sources:
Food Service Equipment Journal
Hospitality & Catering News
The MBS Group
Insider Media
Insider Media
Ello Group
Bridgepoint Group

J.V.