Bootstrapped to half a billion revenue

- Darina Garland and Kristian Tapaninaho co-founded Ooni, which now has sales estimated at $600M a year.

- Ooni has grown with barely any external funding, staying profitable and employing 375 people.

- The company made a conscious decision to grow within its own means, resisting venture capital offers.

-  Competes with the likes of Gozney, and Solo Stove’s Pi

- Community engagement has been a big growth driver, via recipes & content

- Have expanded into the grocery aisle with pizza-related products.

- In the US, 75m households own a grill, and 25m own more than one. The outdoor cooking market is large, and hotting up.

Source: The Times, Fast Company, Dealroom