Cantabria's Tera cluster launches AI catalogue to lift 21% adoption rate
What's the deal? Cantabria's ICT cluster Tera is launching a catalogue of its members' AI solutions to spur adoption among companies in the northern Spanish region. The cluster announced the move on November 11, 2026, following an extraordinary assembly at UNEATLANTICO.
Why now? Cotec data cited by the cluster puts AI adoption among Cantabrian firms at 21%, against 33.6% nationally. The catalogue aims to close that gap by connecting local businesses with regional providers and practical tools.
What's the endgame? Tera, the Association of Information and Communication Technologies of Cantabria, has roughly 60 members and was founded in February 2019 to pool the region's ICT firms. Cantabria accounts for 1.12% of Spain's GDP but its ICT sector only 0.3%, worth €291 million — a gap the cluster wants to narrow.
The catalogue builds on Tera's wider push to scale local technology firms. In June 2026, it partnered with the University of Cantabria, where 15 research groups presented their capabilities to members to form consortia and chase national and European funding.
What they're saying: "Public-private collaboration is a fundamental tool to transform knowledge into real opportunities for economic growth and technological development," said Tera president Roberto García (translated from Spanish).
What could go wrong? Visibility alone may not drive deployments. Banco de EspañaDealroom has a profile for this one. Try Dealroom → research published in October found AI use among Spanish SMEs had roughly doubled since 2024 but still reached only 30–35%, with smaller firms held back by resource constraints and doubts about usefulness.
The signal: The catalogue reflects a growing effort by regional clusters to match lagging local firms with homegrown tech providers. Its impact will hinge on whether it converts interest into real adoption, not just awareness.
Read more: ifomo.es
Image credit: iredes
