Israel's Tzomtech buys fintech Easify to build all-in-one MCA platform
What's the deal? Israeli technology company TzomtechDealroom has a profile for this one. Try Dealroom → has acquired Easify, a New York fintech serving the merchant cash advance (MCA) industry, the companies announced on September 18, 2026. Terms were not disclosed. Easify's founder, Adam Schwartz, steps down, with Allan Farago named chief executive officer to lead the next phase.
What do they do? Easify runs an all-in-one platform combining SMS, voice, automation, and CRM tools that help MCA businesses communicate with merchants and manage operations. Tzomtech is an Israeli technology firm focused on scalable solutions for the financial services sector.
What's the endgame? The pair intend to build a single technology ecosystem for the MCA industry, connecting lead generation, merchant communication, financial analysis, underwriting, customer management, and funding. Under Farago, Easify will expand beyond CRM and communications into underwriting and financial data analysis.
The product A key piece is easify.netDealroom has a profile for this one. Try Dealroom →, an emerging bank-statement analysis and underwriting tool. It is designed to turn merchant bank statements into funder-ready data, including monthly revenue, average daily balances, NSF activity, and existing MCA positions.
On the leadership change Farago replaces Schwartz, who founded Easify to give MCA businesses better technology. "What became clear was that the opportunity was much bigger than CRM and communications," Schwartz said. Farago framed the deal as bigger than a change in ownership: "We're building a technology company with a much larger vision for the MCA industry."
The signal: The acquisition reflects a push to consolidate the fragmented tools MCA firms rely on — marketing, communications, CRM, analysis, and underwriting — into one integrated stack. It also marks an Israeli technology company betting on the US small-business finance market.
Read more: debanked.com
Image credit: Semtrio
