MyVenue deploys 1,000+ POS devices at Packers' Lambeau Field
What's the deal? Adelaide-based MyVenueDealroom has a profile for this one. Try Dealroom → has completed a point-of-sale (POS) upgrade at Lambeau Field, home of the Green Bay PackersDealroom has a profile for this one. Try Dealroom →, installing more than 1,000 devices in what it calls one of the NFL's largest POS deployments. The fleet includes 460 terminals, 300 handheld devices, service for 165 suites, and 264 self-service kiosks — MyVenue's largest kiosk install in North America.
What's the endgame? The system unifies POS operations across concessions, club-level areas, grab-and-go markets, suites, vending, inventory control, and kitchen display systems. All of it runs on MyVenue's cloud-based back office with real-time reporting, letting a concessions team shift demand between channels without reconciling separate systems after the game.
By the numbers: MyVenue says the platform processed more than 100,000 food and beverage transactions across multiple Packers games and that Lambeau set an all-time single-event revenue record after the switch. The company did not disclose the revenue total or the size of the increase, and the figure is self-reported.
What they're saying: "Within weeks of going live, we set an all-time record for number of transactions, and our self-service kiosks handled the significant increase with ease," said Scott Thompson, the Packers' assistant director of business analytics and food and beverage. Chief executive officer Tim Stollznow said the upgrade was delivered "on time and on budget without disrupting a single event."
Why now? Lambeau follows a wider MyVenue expansion push. In October, it won its first major Southeast Asian stadium deal — more than 200 POS devices and 30 kiosks across Singapore's Kallang precinct — and launched Halo, an AI-enabled frictionless checkout product.
What could go wrong? Large venue-wide contracts are being contested by established payment and POS providers. Fiserv's Clover Sport announced a 1,070-device deployment at Miami's Hard Rock Stadium in October, signalling that MyVenue faces well-resourced rivals for the same stadiums.
The signal: Lambeau gives MyVenue a marquee North American reference site as venues shift spending toward self-service and unified, cloud-based operations. The real test is whether the kiosks absorb peak concession surges — and the company has yet to publish the per-game or per-channel data that would prove it.
Read more: myvenue.com
Image credit: Generated with Gemini
