Higgsfield says its run rate hit $1.35B in October and is on track for $2B within three months

What happened? Higgsfield CEO Alex Mashrabov said on 11 November that the AI video company's annualised revenue run rate reached $1.35 billion in October, up from the $1 billion it said it crossed in September, and that it is on track to reach $2 billion within the next three months. That implies roughly $350 million of run rate added in a single month.

The claim: Mashrabov called Higgsfield the third-largest independent, private AI-native company by annualised revenue, behind only Anthropic and OpenAI, and said AI video "is going to be a trillion-dollar market".

How it is measured: Higgsfield calculates its run rate as the latest four weeks of revenue multiplied by 13, so the figure measures its current pace rather than revenue earned over the past year. The October figure is company-reported and has not been independently verified.

Context: Founded in 2023 by former Snap executive Mashrabov and Kazakh entrepreneur Yerzat Dulat, Higgsfield reported a run rate of about $200 million entering 2026. It raised a $400 million Series B at a $5.4 billion valuation led by DST Global in August, and added TCV and Nvidia to that round in October. It says it has more than 40 million users across 238 countries and territories.

Why it matters: If the numbers hold, an AI video company founded in 2023 is adding run rate at a pace few software companies have ever matched, a sign that creator and consumer AI, not just enterprise models and coding tools, is producing revenue at scale.

Sources: Alex Mashrabov, 11 November 2026
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