Ellipse buys Montreal broker Asassur, deepening Laval footprint

What's the deal? Ellipse InsuranceDealroom has a profile for this one. Try Dealroom → has acquired Asassur, a Greater Montreal brokerage founded in 2012, for undisclosed terms. The deal strengthens Ellipse's presence in Laval and adds a client base rooted in Montreal's Asian community.

What's the endgame? Ellipse is a hybrid property-and-casualty and financial-services brokerage pursuing growth across Quebec. "The addition of Asassur to our organization enables us to establish a stronger connection with Montreal's Asian community," said president Patrice Jean.

What changes? Asassur clients keep their existing brokers, who join the Ellipse team. Founder Simon Huang will retire following the transaction.

The key hire: Ke Mo Huang joins Ellipse as director of a newly created division serving the Asian community. The unit formalises Asassur's niche within the larger brokerage.

Why now? Asassur is Ellipse's third expansion move in 2026. It bought Synex Auto Habitation's personal-lines portfolio in April, also boosting its Montreal footprint, and joined BCH Collectif and Orchestro in September to build a group-benefits business.

The signal: Canada's brokerage market remains consolidative, with larger platforms chasing regional reach even as deal volume ran lower through September 2026 than a year earlier. With terms undisclosed, Asassur reads as a targeted local expansion rather than a market-shaping deal.

Read more: newswire.ca

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