Broadwing launches distribution platform with Supply Side buy
What's the deal? Dallas-based private equity firm Broadwing Capital has acquired Supply SideDealroom has a profile for this one. Try Dealroom →, a Cleveland distributor of packaging materials and hardware, as the first investment in its new specialty distribution platform. Terms were not disclosed.
What each side brings: Supply Side supplies boxes, tape, bubble wrap, and locks to self-storage and parcel shipping operators, serving more than 30,000 locations across the US and Canada. Broadwing invests in lower middle-market manufacturing and services businesses, and has closed 26 acquisitions since its 2022 founding.
Why now? The deal follows Broadwing's inaugural fund close at $440 million, above its $350 million target. The firm has signalled plans to pursue platform investments and bolt-on add-ons, and Supply Side anchors a vertical new to it.
What changes? Not much operationally. Chief executive officer Ansir Junaid, who acquired Supply Side in 2008, will continue to lead the company alongside its existing management team and remains an investor in the business.
What's the endgame? Broadwing sees room to expand. "With Broadwing's strategic depth and discipline behind us, our team is ready to grow Supply Side into new markets and product lines," Junaid said.
Eliot Kerlin, Jr., co-founder and managing partner at Broadwing, framed the target as a classic platform pick: "a strong competitive position in essential, resilient markets, a proven management team, and clear opportunities to grow."
The signal: The acquisition fits a wider pattern of private-equity-backed consolidation in packaging and distribution, seen in recent deals from SupplyOneDealroom has a profile for this one. Try Dealroom → and ACR. With specialty-distribution dealmaking subdued in early 2026, Broadwing's move stands out less for its undisclosed price than for its push into a fresh vertical.
Read more: prnewswire.com
Image credit: Generated with Gemini
