Interluxe adds experiential agency Another A Story to its luxury roll-up
What's the deal? Interluxe GroupDealroom has a profile for this one. Try Dealroom → has acquired Another A StoryDealroom has a profile for this one. Try Dealroom →, a luxury-focused experiential agency that works with brands including Chanel, Estée LauderDealroom has a profile for this one. Try Dealroom →, L'Oréal and LVMH. Terms were not disclosed. The combined company now has more than 275 staff and offices in New York, Los Angeles, Miami, London, Paris and Dubai.
Who's who? Interluxe is an integrated luxury marketing agency spanning strategy, creative, media and performance marketing. Another A Story, founded in 2016 by Aline Vandecasteele, designs and produces events for high-value customers, creators and VIPs across beauty, fashion and lifestyle.
What's the endgame? The deal extends Interluxe's reach into Europe and Dubai and deepens its experiential capacity. Chief executive Nick Van Sicklen said the agency is "purpose-built for this moment" as AI reshapes marketing and luxury brands lean on "human experiences and authentic connection."
Why now? This is Interluxe's latest move in a fast-moving roll-up. After a 2025 growth investment from Mountaingate CapitalDealroom has a profile for this one. Try Dealroom →, it merged North & Warren and Quinn under one brand in 2026, then bought performance-marketing firm adMixtDealroom has a profile for this one. Try Dealroom → in June.
The signal: The acquisition fits a wider consolidation in luxury marketing, as buyers chase specialist credibility, broader geography and integrated services over stand-alone agencies. With terms undisclosed, though, the deal's financial scale remains unclear.
Read more: pr.fayettevilleconnect.com
Image credit: Generated with Gemini
