Immobiliare.it's parent buys 51.3% of RockAgent for €2M
What's the deal? Real WebDealroom has a profile for this one. Try Dealroom →, the Luxembourg holding company that controls 94% of Immobiliare.itDealroom has a profile for this one. Try Dealroom →, has acquired a 51.3% stake in RockAgentDealroom has a profile for this one. Try Dealroom →, a Rome-based hybrid estate agency, for €2 million. The deal, reported by Milano Finanza and reviewed through RockAgent's 2025 accounts, appears to have closed on June 5, 2026.
Who's involved? Real Web is owned by Immobiliare.it founders Andrea Piccioni, Massimo Longoni, and Silvio Pagliani. RockAgent, founded in 2018 by Daniel Debash, says it operates in 57 Italian cities with more than 180 professionals and aims to reach every Italian province.
What's the endgame? Immobiliare.it has been reaching deeper into the buying process, adding an agency mortgage service from Immobiliare Mutui in May and an energy certificate tie-up with ApeFacileDealroom has a profile for this one. Try Dealroom → in October. Real Web now controls 29 portals: 28 across 13 European countries, run largely under the Indomio brand, plus luxury site LuxuryEstate.com.
The other view: Debash played the deal down. "The transaction is exclusively financial in nature and relates to a temporary reorganisation of shareholdings, separate from the business strategies of RockAgent SpA and the parties involved," he told idealista (translated from Italian).
Rival portal idealista, which grew Italian revenues 12% to €95 million last year, says it has never bought an agency or broker network and has no plans to, keeping brokerage outside its core business.
The signal: Italy's property platforms are increasingly blending technology, listings, and on-the-ground reach. Casavo acquired Casando Agency in April, and CoStarDealroom has a profile for this one. Try Dealroom → took roughly 30% of agent-backed portal WikicasaDealroom has a profile for this one. Try Dealroom → in July. Whether RockAgent becomes part of that trend is unclear — its founder frames the move as a temporary financial reshuffle, not operational integration.
Read more: onlinemarketplaces.com
Image credit: Generated with Gemini
