Oslo's Frid launches AI assistant built on PSD2 bank data
What's the deal? Oslo fintech FridDealroom has a profile for this one. Try Dealroom →, run by VisonomicDealroom has a profile for this one. Try Dealroom →, has launched an in-app AI assistant that lets users ask questions about their personal finances and get answers drawn from their own bank data. The feature, live for a few days, builds on the app's existing PSD2 open-banking access rather than adding a new way to connect accounts.
How it works: Users can prompt the assistant across all their connected banks — for example, "I want to save 2,500 kroner a month but keep the kids' activities. Suggest a budget that suits us." The resulting budget can be saved in the app and used to track spending.
Why now? Frid launched six years ago and says its business model is proven, with about 12,000 people having used the app under a freemium model. "The business model is proven. Over time we have worked to build AI features into the app," said chief executive and co-founder Erik Harstad (translated from Norwegian).
What's the endgame? From December, users can choose how often the assistant follows up — weekly, for instance — and Frid can suggest adjustments on its own initiative if spending drifts from a user's goals. "The goal is for Frid to become a fixed conversation partner in personal finance," Harstad said (translated from Norwegian).
The company positions itself as independent of banks and says it never pushes financial products, a trust position Harstad calls central to why users pay. It is also developing features to show which banks deliver the best data quality.
What could go wrong? The assistant sends user questions and the financial data needed to answer them to Anthropic, which stores data in the US by default and may process requests in several countries outside the EEA. Some actions the assistant takes in the app cannot be undone, per Frid's privacy policy.
The signal: Frid joins a crowding field of AI-based money tools. Stockholm's MattersDealroom has a profile for this one. Try Dealroom → raised a $5 million pre-seed round in October for an AI-native banking product, and Anthropic launched a US beta of ClaudeDealroom has a profile for this one. Try Dealroom →'s PlaidDealroom has a profile for this one. Try Dealroom →-connected personal-finance feature on November 5. Frid's focused budgeting and follow-up features may set it apart from general-purpose chatbots, but neither the AI nor the open-banking layer is wholly new.
Read more: shifter.no
Image credit: Generated with Gemini
