Austrian walk-to-earn app move2pay tops 100,000 Play Store downloads
What's the deal? Move2payDealroom has a profile for this one. Try Dealroom →, a Vorarlberg app that converts exercise into shopping credit, has passed 100,000 downloads on the Google Play Store since its March 2026 launch. The bootstrapped app, built by father-and-daughter team Karim and Mia Allouche under SVAX GmbHDealroom has a profile for this one. Try Dealroom →, reported roughly €113,000 in revenue in October.
How it works: The app links to Apple Health or Health Connect and turns steps, heart rate, distance, and workout duration into euro-denominated credit. Users can cover up to 50% of a product's price with that credit at 163 partner shops; move2pay takes a service fee of up to €6.90 per order.
Why now? The download milestone follows a pitch on Die Höhle der Löwen , the German version of Shark Tank , which aired October 19. The company says it added roughly 260,000 users in the following week and briefly topped the Apple App Store charts ahead of OpenAI's ChatGPTDealroom has a profile for this one. Try Dealroom → and AnthropicDealroom has a profile for this one. Try Dealroom →'s ClaudeDealroom has a profile for this one. Try Dealroom →.
The business model: Move2pay is a marketplace where retailers grant a price reduction on an actual sale rather than paying up front for advertising. "Our central source of revenue is a service fee per order," founder Karim Allouche said. Partners include SNOCKSDealroom has a profile for this one. Try Dealroom →, waterdrop, and Ankerkraut.
What's the endgame? The Austrian Research Promotion Agency has pledged more than €300,000 to fund new features that would reward sleep and healthy eating. Allouche says that development will take 12 to 18 months. A €350,000 deal agreed on air with investor Frank Thelen did not close afterwards.
What could go wrong? Downloads mark reach, not retention. The 100,000 figure is a Play Store threshold rather than a verified active-user count, and the company's post-TV surge numbers have not been independently confirmed.
The signal: Move2pay is competing in a crowded "walk-to-earn" field, betting it can turn a TV spike into durable sales. A European survey cited by the company found roughly four in 10 Europeans never exercise — the audience it aims to reach — but converting attention into repeat purchases remains the open question.
Read more: brutkasten.com
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