HubSpot PMs offer to pay Monaco users for research calls - Sam Blond
Key takeaways from a Sam Blond post on X (22 September 2026) in which the co-founder and CEO of Monaco shared three outreach emails sent to Monaco customers by product managers at HubSpot:
- Incumbent response: "Legacy SaaS is in serious trouble," Blond wrote. "By the time your product leaders are offering to pay churned customers to see a demo of the platform winning all your business, the game is already over."
- Paid research interview: a HubSpot product manager offered $100 for a 30-minute conversation and a walkthrough of the recipient's Monaco setup, adding "this is product research, not a sales pitch".
- Learning from switchers: a second email asked a customer consolidating sales and marketing tools onto Monaco what the previous setup did not enable, which trade-offs were considered and how the move was working in practice, offering compensation "if your company policy allows".
- Following public content: a third PM had been watching the recipient's Monaco series and wanted the final agency-versus-Monaco instalment, noting that "publishing the real lead, meeting, and deal numbers has made it far more useful than the usual AI CRM review", and invited a 45-minute call via a hubspot.com meetings link.
Sam BlondDealroom has a profile for this one. Try Dealroom →, formerly chief revenue officer at Brex, co-founded Monaco with his brother Brian; the company emerged from stealth in February 2026 with $35m from Founders Fund and positions itself as an AI-native revenue platform replacing legacy CRM and outbound tools. The screenshots suggest its early traction is drawing product-level research from the incumbent rather than competitive marketing.
Screenshots from the post: 
Read more: Sam Blond on X
