Blackstone growth investment in Simpli.fi ($1.5B val, 2021)

In June 2021, Blackstone announced a significant investment in Simpli.fi at a $1.5B valuation. Dealroom records the event as GROWTH EQUITY VC with Blackstone as lead. Equity amount was undisclosed. GTCR had taken a majority stake in 2017 and remained part of the ownership story around the Blackstone investment.

Simpli.fi (Fort Worth, Texas) is a US programmatic advertising / ad-tech platform — a clear Blackstone growth PE software hold rather than a classic LBO take-private. Private Equity ownership is already tagged on Dealroom.

Source: Blackstone — Significant investment in Simpli.fi at $1.5B valuation (Jun 2021): https://www.blackstone.com/news/press/blackstone-announces-significant-investment-in-simpli-fi-a-leading-programmatic-advertising-platform-at-1-5-billion-valuation/