Premagic turns customer into backer with US events veteran's investment
What's the deal? PremagicDealroom has a profile for this one. Try Dealroom →, an AI-powered organic event marketing platform, has secured an early VC investment from Jay WeintraubDealroom has a profile for this one. Try Dealroom →, co-founder and chief executive officer of B2B events company ConnectivDealroom has a profile for this one. Try Dealroom →. Weintraub becomes Premagic's first US-based investor. The amount was not disclosed.
Why now? Connectiv had used Premagic across its event portfolio since May 2025. By February 2026, the experience prompted Weintraub to approach Premagic chief executive officer Anup Mohan directly about investing.
The relationship: It began as a product conversation, not a sales pitch. Connectiv had trialled other attendee engagement tools without success; Weintraub then asked to meet Premagic's product team and shared ideas, several of which went into the roadmap.
The results were concrete. At Manifest in Las Vegas in February 2026, more than 1,200 attendees, speakers and partners became active advocates, creating nearly 1,300 posts with an estimated reach of over 630,000 people.
What's the endgame? Premagic helps organisers shift from paid acquisition towards organic advocacy built by attendees, speakers and exhibitors. The platform spans pre-event, during-event and post-event campaigns, aiming to keep events generating visibility after they end.
Where the money goes: Premagic was profitable across its last financial year, so the funding is not about runway. It is intended to accelerate expansion into the US, where Weintraub's market experience and relationships are expected to matter as much as the capital.
"A customer choosing to become an investor is about the highest form of validation a founder can ask for, and it means a great deal to our team," said Mohan.
Weintraub framed the move around his own track record. "I have launched and run events for almost two decades," he said, noting Connectiv previously sold its main event platform to Grip. "If we believe something is good, I would like to think that means it is."
The signal: Premagic already has traction across Asia and a presence in the UK and Europe, with the US now its focus. Weintraub's investment is part of a round the company is completing — a bet that customer-led validation, not a cold pitch, is the stronger foundation for cracking a new market.
Image credit: Generated with Gemini
