AWS backs gen AI film fund to court Gen Z viewers
What's the deal? Amazon Web Services (AWS)Dealroom has a profile for this one. Try Dealroom → is teaming up with Amazon MGM StudiosDealroom has a profile for this one. Try Dealroom → on a gen AI film fund and a new AI production platform aimed at up-and-coming filmmakers. The initiative sits at the intersection of AI and entertainment.
What's the endgame? The platform gives participating filmmakers AI tools to make films, while the fund backs their work. AWS says it is pioneering "a new era of mobile entertainment" to reach more Gen Z viewers.
Why now? Younger audiences increasingly watch on mobile, and generative AI has lowered the cost and time of producing video. AWS is positioning both moves to capture that shift.
The signal: The tie-up shows Amazon leaning on its cloud arm and studio together, betting that AI-made content can win over the next generation of viewers.
Read more: Bloomberg
Image credit: Sean MacEntee
