Blue Sea Capital buys majority stake in pet wellness maker CompletePet
What's the deal? Blue Sea CapitalDealroom has a profile for this one. Try Dealroom → has closed its acquisition of CompletePetDealroom has a profile for this one. Try Dealroom →, becoming majority partner in the Miami-based maker of pet wellness products. Company management, including CEO Worth Turner, is reinvesting alongside Blue Sea and will continue to lead the business. Terms were not disclosed.
What does CompletePet do? It is an outsourced developer, formulator, and manufacturer of pet supplements, working with pet brands across formats such as soft chews, topical sprays, dental solutions, oils, and powders. It runs two facilities, in Miami, Florida, and Milton, Vermont.
Why now? The deal exits Align Capital PartnersDealroom has a profile for this one. Try Dealroom →, which backed Turner in 2021 to acquire Custom Veterinary ServicesDealroom has a profile for this one. Try Dealroom →, a Florida contract manufacturer for animal wellness products. In February 2025, the group added Green Mountain AnimalDealroom has a profile for this one. Try Dealroom → in Vermont, expanding R&D and capacity for soft chew and powder formats. The combined operations became CompletePet.
What's the rationale? "CompletePet is emblematic of Blue Sea's strategy to partner with exceptional management teams leading best-in-class companies within healthcare's most attractive categories," said J.R. Davis, managing partner of Blue Sea.
What's the endgame? Blue Sea says it wants to support continued growth and expand the company's capabilities for established and emerging pet brands. Turner said the team is "excited to partner with Blue Sea Capital to accelerate our next phase of growth."
The signal: Investors continue to chase the pet wellness market, which sits at the crossroads of two trends the firm calls durable: the humanisation of pets and consumers' growing focus on health. As pet owners spend more on supplements, contract manufacturers like CompletePet become sought-after platforms for private equity consolidation.
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