Cofactor lands 13M SEK for its AI retail tool from repeat founders

What's the deal? CofactorDealroom has a profile for this one. Try Dealroom →, an AI startup from Swedish repeat founders Andreas Willgert and Robin Bartholdson, has raised 13,000,000 SEK (roughly $1.4 million). The round drew backing from what the founders describe as heavyweight investors and retail executives.

Why now? The pair sold their previous company to a Finnish buyer four years ago. Cofactor is their return to building, and it launches with investor and industry support already in place.

What's the endgame? Cofactor is an AI service aimed at retail. The involvement of retail executives among its backers signals the sector it wants to serve from the outset.

The signal: Experienced founders with a prior exit are drawing capital and industry backers before a product proves itself — a pattern that continues to define early-stage AI fundraising.

Image credit: Generated with Gemini