Automotive Insights buys aftermarket data specialist Factor Sales
What's the deal? Manchester-based Eyeballs to Datapoints Ltd, the company behind Automotive InsightsDealroom has a profile for this one. Try Dealroom →, has acquired the business and key assets of Factor SalesDealroom has a profile for this one. Try Dealroom →, a specialist provider of UK automotive aftermarket data. Terms were not disclosed.
What's the endgame? The deal pairs Automotive Insights' market intelligence with Factor Sales' aftermarket coverage. The stated aim: a fuller view of what consumers think and do, and how the aftermarket responds.
Why now? The acquisition follows fresh investment in leadership earlier this year. Richard Walker, former research and data director at Auto TraderDealroom has a profile for this one. Try Dealroom →, joined as executive director of research, data and insights as the firm looks to expand.
Eyeballs to Datapoints is backed by an advisory board that includes former Ford UKDealroom has a profile for this one. Try Dealroom → managing director Andy Barratt, futurist Tom Cheesewright, and RegitDealroom has a profile for this one. Try Dealroom → chief executive Chris Ashton-Green.
"Data is the new horsepower," Barratt said, adding that the acquisition lets the firm provide "the most comprehensive and dynamic view" of consumer behaviour and aftermarket activity.
Factor Sales co-founder and technical director Isaac Shalaan said his team was "delighted to be joining such a highly regarded insights specialist," one he described as "eager to invest, innovate and enhance our proposition."
The signal: The deal reflects consolidation in automotive data, as intelligence firms bolt on specialist datasets to build broader, end-to-end views of the market. Owning the full picture — from consumer intent to aftermarket response — is becoming the competitive edge.
Read more: bdaily.co.uk
