Teen sisters land £50K Dragons' Den deal for women's cricket brand
What's the deal? MaidenDealroom has a profile for this one. Try Dealroom →, a women's cricket equipment brand founded by teenage sisters Cat and Honor from Chichester, West Sussex, has secured a £50,000 investment on BBC One's Dragons' Den. All five Dragons — Touker SuleymanDealroom has a profile for this one. Try Dealroom →, Gary NevilleDealroom has a profile for this one. Try Dealroom →, Steven BartlettDealroom has a profile for this one. Try Dealroom →, Deborah MeadenDealroom has a profile for this one. Try Dealroom →, and Peter JonesDealroom has a profile for this one. Try Dealroom → — joined the angel deal, each taking a 5% stake.
What's the endgame? The sisters, now 17 and 19, set up Maiden just over two years ago to make purpose-built sportswear for women after wearing ill-fitting kit designed for the men's game. The brand now sells to clubs and schools.
Why now? Maiden is expanding to the US ahead of cricket's return to the Olympics in Los Angeles in 2028.
By the numbers: The £50,000 round — roughly $67,500 — values Maiden at £270,000. It ranks in only the fifth percentile by amount, underscoring how small an angel round it is by the numbers.
Suleyman said he was "very impressed" by the quality of the products. Neville added: "I think the story is great, and the need is there."
The signal: The pitch was as much a message as a business. "If you have an issue that isn't being resolved for you, you can do something about it," Cat said — a frame that helped two teenagers win backing from every investor in the room.
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Image credit: spratmackrel
