NBA's Draymond Green, Anthony Davis back RTD brand Beekeeper Coffee

What's the deal? Beekeeper Coffee has added a group of professional athletes to its cap table, bringing nine new investors to the ready-to-drink (RTD) coffee brand. The new backers include NBA stars Draymond GreenDealroom has a profile for this one. Try Dealroom → and Anthony DavisDealroom has a profile for this one. Try Dealroom →, alongside Klutch Sports GroupDealroom has a profile for this one. Try Dealroom → founder and chief executive officer Rich PaulDealroom has a profile for this one. Try Dealroom →.

Why now? The investment lands as celebrity and athlete money continues to flow into the beverage category, where recognisable names can help brands stand out on crowded shelves.

The signal: Pairing an RTD coffee brand with high-profile NBA figures reflects a familiar playbook — using athlete backers to build visibility and credibility in a competitive market.

Read more: bevnet.com

Image credit: Shinsuke JJ Ikegame