Boosta spins out Rebels fund, backing product startups with $20M deployed
What's the deal? Ukrainian IT company BoostaDealroom has a profile for this one. Try Dealroom → has launched the Rebels Investment FundDealroom has a profile for this one. Try Dealroom →, a dedicated vehicle for product IT companies. Its portfolio already holds 11 businesses, with over $20 million invested to date.
Why now? Rebels was previously part of Boosta's Burner Investment FundDealroom has a profile for this one. Try Dealroom →, launched in 2022. The two funds have now split responsibilities: Burner focuses on traffic and affiliate marketing businesses, while Rebels backs product IT companies, including applications and web services.
What's the endgame? Rebels targets B2C products for the US and European markets, spanning digital entertainment, health and fitness, legal tech, edtech, and social discovery. Six of its 11 companies were launched in 2026. The fund claims an "over 80% survival rate" among portfolio companies.
How it works: Rebels runs two models. In venture building, it finds a founder with product experience, fully finances the startup, and takes on parts of the operational infrastructure — finance, legal, HR, and recruiting — investing roughly $1–3 million per company.
The second model is private equity, entering operating companies that need capital to grow. Cheques there usually start at $2–3 million, though the fund sets no upper or lower limit, structuring each deal separately.
Who's funding it? For now, Rebels invests mainly with Boosta's own capital, with no external investors, family offices, or other funds involved. A co-founder can sometimes add personal money, but that is not required. Boosta does not rule out attracting outside capital later.
The signal: The split lets Boosta separate its higher-risk product bets from its established marketing businesses, sharpening focus as it courts Western consumer markets. Backing that expansion with in-house capital keeps control tight — for now.
Read more: dev.ua
Image credit: startupphotos
