UK's Air Marketing buys Barcelona sales startup Cleverep to expand in Europe

What's the deal? Air Marketing, a UK sales-outsourcing company, has acquired CleverepDealroom has a profile for this one. Try Dealroom →, a Barcelona-based startup specialising in data-driven prospecting, artificial intelligence, and email outreach. Terms were not disclosed.

What each side brings: Cleverep holds established experience in the DACH region — Germany, Austria, and Switzerland. Air Marketing gains local knowledge and new language capabilities; Cleverep taps Air's calling infrastructure and its experience running outbound programmes at scale.

What's the endgame? The deal aims to build an integrated multichannel outbound offering for clients across DACH, the UK, and other international markets. For Air Marketing, it marks "an important step" in expanding its European presence and technology capabilities, the company said.

Why now? The founders and chief executive officers, Fabian Lindner and Owen Richards, said a shared view on clients, people, and the evolution of B2B sales was a key factor in the decision.

The signal: The acquisition reflects how sales-outsourcing firms are combining human calling operations with AI-driven prospecting to sell across borders — betting that regional language skills and local expertise still matter in B2B outbound.

Read more: VIA Empresa

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