GetYourGuide reaches profitability after 16 years
Key takeaways from GetYourGuide's LinkedIn post and Skift's analysis (10 August 2026):
- Profitability: GetYourGuide reported its first profitable year in 2025 on an adjusted basis, after 16 years in operation. It disclosed more than €1B in revenue and more than €4B in gross merchandise value, but not an exact profit figure.
- Repeat bookings: Profitability was attributed to repeat bookings growing large enough to cover the rest of the business, rather than to cost-cutting. The company continued to invest heavily in customer acquisition.
- 2024 baseline: The German operating entity generated €665M in commission revenue, up 40%, but recorded a €49M EBITDA loss, a €59M net loss and approximately €489M in accumulated losses.
- Market context: GetYourGuide said more than 50,000 operators use its platform, while travellers spend more than €400B annually on experiences.
