TREBEL buys superfan platform Sesh to add artist services across the Americas
What's the deal? TREBEL, the ad-supported app that lets users download and stream licensed music offline for free, has acquired superfan platform Sesh. The deal, announced via LinkedIn on July 30, pairs TREBEL's listener base across the US and Latin America with Sesh's tools for identifying and activating fans for artists. Neither company disclosed financial terms.
What each side brings: TREBEL says its brand-sponsored service reaches millions of listeners across a catalog of more than 100 million tracks from every major label and leading distributor. Sesh's technology "turns a listener into an identified fan in under a minute," pairing that with campaign tooling and a CRM built for artist teams.
Why now? TREBEL said what it lacked until the deal was "a robust artist services side." As co-founder and chief executive officer Pepe del Río put it: "They built the audience. We built the artist layer."
What's the endgame? The combined company wants the audience and the tools to reach it in one place. Sesh lets artists own fan data such as email, location, and date of birth, then reach them through a Member Card saved to a fan's phone wallet.
Sesh was founded by del Río, Iñigo-Hubertus Bunzl Pelayo, María José Guzmán, and Andrés Fajardo. It raised $7 million led by Miura GlobalDealroom has a profile for this one. Try Dealroom → in April 2025, when it said it worked with more than 250 artists including Anitta, Yeri Mua, Mau y Ricky, and Nathy Peluso.
TREBEL's track record: Founded in 2014, the app filed for a US IPO in 2021, reporting 3.2 million monthly active users and $2.33 million in revenue for 2020. It has since expanded across Latin America and struck a 2021 licensing partnership with Merlin, the independent-label rights agency.
The signal: The acquisition lands as music companies race to build businesses around artists' most engaged fans, an opportunity Goldman SachsDealroom has a profile for this one. Try Dealroom → valued at $4.5 billion in 2024. Universal Music GroupDealroom has a profile for this one. Try Dealroom → took a minority stake in Stationhead, while in South Korea, bemyfriends bought a controlling stake in DreamusDealroom has a profile for this one. Try Dealroom → for $38.5 million. Consolidation around the superfan layer is accelerating.
Read more: Music Business Worldwide
Image credit: Burst
