Germany's Bikeleasing Group backs New Zealand's Workride in cross-continental push
What's the deal? Germany's Bikeleasing Group has made a strategic early-stage investment in WorkrideDealroom has a profile for this one. Try Dealroom →, New Zealand's market leader for company bike leasing. The deal, announced in July 2026, gives the Group a foothold in a new market. Around 2,000 New Zealand employers already use Workride's platform.
What does Workride do? Founded in 2022 by Connor ReadDealroom has a profile for this one. Try Dealroom → and Aidan SmithDealroom has a profile for this one. Try Dealroom →, Workride built New Zealand's first pre-tax salary sacrifice program for bikes, e-bikes, and scooters. Its software connects employers and employees with a network of around 250 bike dealers.
Why now? The investment marks the Bikeleasing Group's next cross-continental step. In October 2025, it had already backed US-based RidepandaDealroom has a profile for this one. Try Dealroom →.
What's the endgame? The Bikeleasing Group operates in the German-speaking market, serving more than 80,000 corporate clients covering over 4 million employees. It plans to pair that operational experience with Workride's local network to accelerate the startup's next growth phase.
"We invest in promising markets, but above all in compelling and innovative teams," said Othmane Khelil, co-chief executive officer at the Bikeleasing Group.
The signal: A German bike-leasing incumbent is assembling an international portfolio — Germany, the US, and now New Zealand — betting that pre-tax bike benefit schemes can scale across borders as employers everywhere court staff with sustainable commuting perks.
Read more: Presseportal
Image credit: CityofStPete
