Flo Rida takes equity stake in Beyond Juicery + Eatery, plans South Florida push
What's the deal? Grammy-nominated recording artist and investor Flo Rida has taken an equity stake in Beyond Juicery + Eatery, joining the wellness-focused chain as a stakeholder committed to its long-term growth. The private placement was announced in July 2026.
What does the company do? Beyond Juicery + Eatery sells made-to-order smoothies and juices, bowls, wraps, and other meals. It has built a following by leading with fresh ingredients and guest connection.
Where's the expansion? The investment includes plans to bring Beyond Juicery + Eatery to key markets across South Florida, while supporting the brand's national growth strategy. Flo Rida's platform and cultural influence are central to that push.
What's the endgame? The partnership goes beyond opening new locations, spanning brand development, strategic partnerships, and consumer engagement. Both sides aim to build a platform at the intersection of health, culture, and lifestyle.
Who drove it? The deal was spearheaded by board member Niko Moschouris, with support from co-founder Mijo Alanis. They cited a shared commitment to wellness, entrepreneurship, and community impact.
"What excited me wasn't simply the opportunity to help expand a restaurant concept but the opportunity to become part of a long-term vision that's redefining how people engage with health, wellness and lifestyle," Flo Rida said.
The signal: Celebrity equity stakes are increasingly a growth lever for consumer brands, trading cultural reach for a share of the upside. For Beyond Juicery + Eatery, it is a bet that star power can accelerate its move into a new region and beyond.
Read more: Yahoo Finance
