BOGS distributor DDG lands £25,000 loan to stock up for winter peak

What's the deal? Dynamic Distribution GroupDealroom has a profile for this one. Try Dealroom → (DDG), the Chorley-based UK and EU distributor for outdoor footwear brand BOGS, has secured a £25,000 loan from NPIF II — River CapitalDealroom has a profile for this one. Try Dealroom → & GC Business FinanceDealroom has a profile for this one. Try Dealroom → Smaller Loans. The facility, managed by River Capital and GC Business Finance under the Northern Powerhouse Investment FundDealroom has a profile for this one. Try Dealroom → II, will fund seasonal working capital and stock purchasing.

Why now? The loan lands ahead of DDG's key Autumn/Winter trading period, its busiest stretch. It has already secured a confirmed AW26 wholesale order book of around £80,000 and needs stock headroom to fulfil it.

What's the endgame? Founded in November 2024 by Lee Budworth, DDG holds authorised UK and EU distribution rights for BOGS Footwear, part of NASDAQ-listed Weyco GroupDealroom has a profile for this one. Try Dealroom →. Budworth relaunched distribution across the two markets after Weyco stepped back from the territory, drawing on 12 years representing the brand and more than 26 years in footwear and sporting goods.

The funding will support one new full-time role and safeguard existing jobs. DDG plans to expand wholesale distribution, grow its direct-to-consumer ecommerce channel, and onboard additional marketplace partners.

Since launching, it has built UK and EU ecommerce platforms and signed wholesale deals with retailers including Avenue 85, Welly Warehouse, and Hirst Footwear. It runs through third-party warehousing in the UK and Netherlands to keep overheads lean.

Between the lines: "DDG has done the hard work of building solid operational foundations across two markets in a short space of time," said Jonathan Nelson, investment manager at River Capital. The loan gives the business "the stock and working capital headroom it needs to capitalise on a strong forward order book."

The signal: The £660m Northern Powerhouse Investment Fund II offers loans from £25,000 to £2m across the North of England. Small, early-stage debt tickets like this one aim to back businesses that might otherwise struggle to access finance — funding growth where traditional lenders often won't.

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