Viewpoint Videos lands Imbiba backing to expand into new markets
What's the deal? Viewpoint Videos, an Oxfordshire-based provider of wearable video capture technology, has secured investment from firm ImbibaDealroom has a profile for this one. Try Dealroom →. The deal, announced in July 2026, will fund the company's next phase of growth.
What does the company do? Founded by David Humpston, Viewpoint Videos supplies an all-in-one video capture system for visitor attractions, driving experiences, and adventure sports operators. The Oxfordshire system uses custom-made action cameras, with footage processed instantly and delivered to guests digitally.
What's the endgame? The investment will help Viewpoint move beyond its core base into new adventure and leisure verticals, while strengthening its product and operations. It will also accelerate international expansion, including a larger presence in North America.
Humpston, a former junior rally driver, founded the business after receiving pre-seed funding from Peter Jones' Enterprise Academy. It has since sold more than a million guest videos and helped over 200 activity centres and attractions grow revenue, with customers including TeamSportDealroom has a profile for this one. Try Dealroom → and Zip World.
What they said: "Viewpoint Videos has a super strong product, a loyal customer base and a founder who has built something genuinely category-defining," said Lizzie Ryan, managing partner at Imbiba.
Humpston added: "This investment from Imbiba gives us the resources to expand into new verticals and build a stronger presence globally, whilst continually improving the experience for our existing operators and customers."
Who advised? Imbiba was advised by RW Blears on legal, HaysMac on FDD and tax, and CloudOrigin on technical matters. Viewpoint Videos was advised by Dow Schofield Watts on corporate finance and Clarion on legal.
The signal: The deal points to investor appetite for technology that turns guest experiences into shareable content and ancillary revenue for leisure operators — a model Viewpoint now aims to scale across new verticals and international markets.
Read more: Insider Media
