Jolly Plastic becomes Sahaj Digital in $2.1M pivot to tech
What's the deal? Jolly Plastic IndustriesDealroom has a profile for this one. Try Dealroom → has renamed itself Sahaj Digital Limited and raised US$2.4M through a post-IPO equity round. Bhaum Digital Ventures led the deal, subscribing to 1.77 crore shares at US$0.14 each and taking a 72.61% stake.
What's the endgame? The company is pivoting from plastic and polymer trading to a technology-focused digital services model. It plans to work in software development, artificial intelligence, e-governance, and fintech, including a B2B and B2C "Super App."
The backstory: Sahaj Digital aims to move into cloud computing, digital commerce, financial inclusion, and data analytics. The shift follows a share swap agreement with Sahaj Retail Limited.
New leadership: A fresh management team is in place, with Shomik Kumar Mukerjee as manager and Suvendu Chunder, Ananjan Mitter, and Kamal Nain Pandya joining as directors. The registered office is also moving from Gujarat to West Bengal.
What could go wrong? An auditor qualification flags the lack of an audit trail in the company's accounting software for FY 2025-26. Management has committed to fixing it, but it remains a governance watch point.
By the numbers: For FY 2026, revenue rose 32.8% to US$31.2K, but net profit fell 40.1% to US$1.36K. Existing shareholders face dilution alongside the sector transition.
The signal: The move puts Sahaj Digital in a new peer group of software and IT services firms — a sharp break from its plastic trading roots and a bet that a rebrand and new backer can carry it into tech.
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