Vista Equity leads takeover bid for Criteo at 50%+ premium

What's the deal? Vista Equity PartnersDealroom has a profile for this one. Try Dealroom → and Quinti have made a takeover bid for Criteo, the French ad-tech company, according to a Bloomberg report on 6 July 2026.

Terms. The bid values Criteo at a premium of more than 50% to its stock price in recent weeks. Criteo (NASDAQ: CRTO) had been trading at around $19 per share, having lost roughly a fifth of its value over the prior twelve months.

Context. Criteo provides performance and retail-media advertising across an open-internet platform serving more than 200 retailers and media owners. A take-private by a large software-focused buyout firm would remove one of Europe's best-known listed ad-tech names from the public markets. The approach is a bid at this stage; no definitive agreement or final price has been announced.

Read more: Bloomberg