Launch

Airbnb's Brian Chesky launches a new AI lab

What's the deal? Airbnb CEO Brian Chesky is starting a new artificial intelligence lab focused on developing AI models, with a likely emphasis on user interaction and design. Chesky will remain CEO of Airbnb and will not serve as chief executive of the new venture, which is in early funding stages with details still subject to change.

Why now? Chesky has long argued that AI applications for travel and e-commerce need rich visual interfaces — not the text-based chatbots popularised by OpenAI and AnthropicDealroom has a profile for this one. Try Dealroom →. Unlike rivals ExpediaDealroom has a profile for this one. Try Dealroom → and Booking HoldingsDealroom has a profile for this one. Try Dealroom →, Airbnb has refused to partner with OpenAI, with Chesky saying its tools aren't robust enough. He's also in the middle of transforming Airbnb into a "do-it-all" travel app, with new add-on services he hopes could eventually generate $1B or more in annual revenue.

What could go wrong? Running an AI lab while leading a Fortune 500 company is a significant time commitment, and the AI model space is crowded and capital-intensive, dominated by well-funded players like OpenAI, Google, and Anthropic. There's also the question of focus — Chesky is known for his hands-on "founder mode," a term investor Paul GrahamDealroom has a profile for this one. Try Dealroom → coined in 2024 partly inspired by him, and splitting attention between two ventures could dilute the very intensity that made Airbnb successful.

The signal: The move reflects a growing belief among tech leaders that today's general-purpose AI tools fall short for specific domains like travel and commerce. Rather than waiting for existing AI companies to build what he needs, Chesky is betting he can do it himself — a sign the AI race is expanding beyond pure-play startups to founder-CEOs with deep product instincts and industry-specific knowledge.

Read more: Fortune · TechCrunch · The Information

More top stories