Voodoo CEO takes control of Konbini and Le Gorafi media group
What's the deal? Alexandre Yazdi, chief executive and co-founder of French gaming unicorn Voodoo, has finalised his acquisition of DC Company, the digital media group behind Konbini, satirical news site Le Gorafi, and feminist outlets Herstory and C'est Qui La Boss. The majority stake acquisition, first announced in March, closes a deal that brings all four brands under Yazdi's personal control.
DC Company founder Geoffrey La Rocca will stay on to continue developing the brands alongside Yazdi. "Our ambition is to build the independent leader in digital media, developing several brands supported by iconic formats and franchises, in France and then in the United States," Yazdi said.
Why now? Yazdi has been steadily building a portfolio of consumer-facing digital properties. Voodoo, founded in 2013, generated $778M in revenue in 2025 as a mobile gaming heavyweight in a market worth over $100B globally. It acquired photo-sharing app BeReal in 2024 for €500M and runs Wizz, a social network for teenagers with three million daily users worldwide.
DC Company, meanwhile, claims eight billion views in 2025 across its brands. Konbini — a digital media pioneer popular with 15-to-35-year-olds — was itself acquired by DC Company in early 2024. The combination gives Yazdi a media footprint that spans gaming, social apps, and editorial content aimed at Gen Z.
What could go wrong? Running media companies is a different game from mobile gaming and social apps. Monetising editorial content — especially for young audiences accustomed to free platforms — remains notoriously difficult. Integrating multiple brands with distinct editorial identities under one roof carries its own risks, particularly if the US expansion Yazdi envisions requires adapting French-born formats for a new market.
The signal: The deal reflects a growing bet that owning attention across multiple digital surfaces — games, social networks, media — is more valuable than dominating any single one. Yazdi is assembling a mini-empire of youth-focused digital brands, mirroring a broader trend where tech entrepreneurs treat media properties as distribution channels rather than standalone businesses. If the strategy works, it could offer a playbook for building an independent European digital media conglomerate with global reach.
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