Predilecta heirs buy stake in Brazilian healthy snack brand Bendu

What's the deal? The second generation of the family behind Predilecta — one of Brazil's most traditional food brands — has acquired a stake in Bendu, a healthy snack startup. The move marks the heirs' first independent investment outside the legacy family business.

Why now? Brazil's healthy food and snack market has been growing rapidly as consumer preferences shift toward better-for-you products. For the Predilecta heirs, backing a brand like Bendu offers a way to tap into that trend while building their own investment track record apart from the family's established operations.

The signal: The deal reflects two currents shaping Latin American food and consumer markets. First, next-generation family capital is increasingly flowing into startups and emerging brands, as heirs look beyond legacy businesses for growth. Second, healthy snacking continues to attract investor interest across the region, signalling that the category is maturing from niche to mainstream.

Read more: pipelinevalor.globo.com