Cloudflare Buys Human Native, Adding a Licensed AI Data Marketplace

Cloudflare has acquired Human NativeDealroom has a profile for this one. Try Dealroom →, a UK-based artificial intelligence data marketplace that connects content creators, publishers and rights holders with AI developers.

Human Native was founded in 2024 and operates a marketplace that enables creators to prepare, price and license their content for use in AI training and applications.

The platform focuses on converting unstructured content — including text, audio and video — into searchable, AI-ready datasets that can be accessed on a licensed basis.

According to Cloudflare, the acquisition will allow AI developers to more easily discover and access licensed datasets, while enabling content owners to define how their material is used and monetised. Human Native’s technology and team will be integrated into Cloudflare.

Cloudflare’s chief executive, Matthew PrinceDealroom has a profile for this one. Try Dealroom →, said the company aims to support systems that allow content to be discovered, priced and purchased through clear commercial frameworks.

Human Native’s co-founder and CEO, James SmithDealroom has a profile for this one. Try Dealroom →, stated that the company was built to give creators control, compensation and attribution when their work is used in AI systems.

Sources:
Human Native
Cloudflare
CNBC
Startup Researcher
FinSMEs

J.V.