Kencko’s Journey: From Personal Health to Global Impact
Tomás Froes’ path to entrepreneurship was shaped by a personal health challenge that inspired the creation of Kencko. In 2014, after being diagnosed with acute gastritis, Froes adopted a plant-based diet, which improved his condition and sparked a broader vision: making fruits and vegetables more accessible and convenient for everyone.
In 2016, he founded Kencko, a company focused on organic, freeze-dried instant smoothies. Designed for busy lifestyles, Kencko’s products allow consumers to quickly add nutrition to their daily routines without sacrificing taste or quality. From sourcing ingredients to processing and packaging, the company maintains strict quality control at every stage, ensuring a consistent and healthy product.
Kencko has grown steadily, expanding internationally and maintaining a commitment to sustainability. The company’s approach reduces food waste by using imperfect or surplus produce, turning it into nutritious smoothies. Even in the face of setbacks—such as a major fire in 2023 that destroyed their manufacturing facility—Kencko has demonstrated resilience, adapting its operations and continuing its mission.
For Froes, Kencko is more than a business: it’s a way to promote healthier eating habits worldwide, proving that convenience, taste, and nutrition can go hand in hand.
Source:
A.M.
